Phasmophobia raised over $200,000 for the American Heart Association during its week-long Ghost Hunts for Hearts event, more than double last year's $100,000 total. The collaboration marks the second annual fundraising effort by Kinetic Games.

Players exceeded the target and unlocked a secret fundraising goal, earning an animated Advocate Badge with red blood cells and a heart stamp as a reward. An animated AHA Advocate ID Card is also available for all players who log in before November 15th. Kinetic Games introduced a Twitch Drop as part of the campaign.

The fundraising success comes alongside a development preview revealing upcoming content for Phasmophobia, including a content update, a move to Unity 6, a map rework, and new in-game warnings. The studio is working toward a 1.0 release at the end of 2027, six years into development.