Itch.io has deleted "a couple terabytes of AI slop" and expanded its efforts to combat generative AI content flooding its storefront. The indie digital platform reported that game pages created daily on the site have doubled over the past two months, though downloads and purchases have not increased at the same rate.
Itch.io updated its guidelines prohibiting mass production of AI-generated content, stating that "do not use automated systems to mass produce product pages. We will consider this spam and may remove your pages from our browse and search pages." The rules target games created predominantly by algorithms with minimal human input, randomly generated content with no curated design, and multiple iterations of essentially identical AI-generated content.
The storefront expanded its generative AI disclosure requirement beyond game assets to include tabletop games, books, comics, and soundtracks. Users can now filter results to exclude AI-generated content entirely using new browsing and search filters, including a "No AI" tag page.
This move follows Steam's acknowledgment of similar problems with AI content and game cloning on its platform. Unlike Steam, which dominates the gaming market, Itch.io represents a smaller portion of the overall market, making its action a limited response to a wider industry issue.