Rockstar held a Grand Theft Auto 6 takeover at Selfridges' flagship London store on November 9. A £2,500 ($3,300 USD) Goodtime State Varsity Jacket inspired by the game sold out immediately. The jacket features Rockstar and GTA 6 logos on the front, game imagery on the sleeves, and an alligator in sunglasses with a drink on the back.
Selfridges offered more than 60 GTA 6 themed items, including clothing, bags, shot glasses, luggage tags, and a cigar ashtray. A second varsity jacket in black, priced at £1,750 ($2,300 USD) and featuring "Vice City" on the front and the GTA 6 logo on the back, also sold out.
The store displayed a blue Grotti Cheetah Classic car from the game along with GTA 6 logos and imagery throughout. GTA 6 launches November 19 for PS5 and Xbox Series X|S.