Fans backing the #SaveMassEffect movement deployed a mobile billboard truck outside EA's Redwood City headquarters on November 6, 2026. The truck, ordered by organizers Ariel Aguilar and Mer alongside content creator Kala Elizabeth, circled the property for four hours until 1 p.m. Pacific Time.
The crowdfunded campaign raised money last month for billboards at EA's offices and December's Game Awards. One billboard went up in Times Square. The group asked anyone nearby to send photos while warning against entering EA property.
The timing connects to N7 Day, BioWare's annual Mass Effect celebration scheduled for November 7. BioWare closed on October 21 after being a subsidiary of EA. Fans noted the studio had licensing deals for merchandise in place before shutdown and likely planned to tease Mass Effect: Universe, now cancelled.
Canadian fans also filed an e-petition requesting the House of Commons explore funding for BioWare developers to buy the studio and IP from EA, though such a deal would require EA's cooperation.