Scopely's Looney Tunes: World of Mayhem will shut down on October 15. The mobile game, developed by the studio behind Monopoly Go and Pokemon Go, will cease all operations following what Scopely described as careful consideration of the title's future.
Scopely announced the closure through a blog post on the game's official site but did not provide detailed reasoning beyond stating the decision came "after a great deal of thought." The studio has not specified whether the shutdown stems from declining player numbers, licensing costs, or strategic resource reallocation toward higher-performing titles.
World of Mayhem launched as a turn-based RPG featuring characters from the Looney Tunes franchise. The game relied on a familiar mobile monetization model with gacha mechanics and battle progression systems. Despite operating under the IP of one of entertainment's most recognizable franchises, the title apparently failed to maintain the engagement levels Scopely requires for long-term support.
This closure reflects a broader trend in mobile gaming where licensed titles struggle to compete with established juggernauts. While Scopely's Monopoly Go generates billions annually and remains among the top-grossing mobile games, supporting multiple live-service titles demands significant ongoing investment. The decision to sunset World of Mayhem allows Scopely to concentrate resources on its more profitable projects.
Players had until October 15 to experience remaining content. Scopely typically provides compensation or final events before shutdown, though specifics regarding player refunds or final rewards were not outlined in the announcement.
The closure underscores the volatility of mobile gaming's live-service ecosystem. Even properties with massive brand recognition cannot guarantee commercial success without sustained player engagement and monetization strength. For Scopely, the calculation was straightforward. World of Mayhem no longer justified operational costs compared to alternatives demanding less ongoing development and support.