Take-Two refuses to confirm Grand Theft Auto 6's price despite persistent $100 rumors circulating online. The publisher did offer a defensive statement instead, claiming its "job is to charge way, way, way less of the value delivery." Translation. They know players expect sticker shock.
This non-answer answer tells us everything. A confident publisher with a fair price announces it immediately. Take-Two's silence screams $70 minimum, likely higher. The "value delivery" comment reads as pre-emptive justification for whatever number drops.
GTA 6 sits on a mountain of goodwill from GTA 5's massive success. Rockstar knows it can push pricing aggressively because the franchise's pull remains unmatched. Whether that translates to $80, $90, or the rumored $100 remains unclear. But Take-Two's evasion suggests they're not comfortable defending whatever they've decided.
The publisher's messaging strategy backfired here. Saying nothing while emphasizing value for money only amplifies player suspicion. A straight answer, even an uncomfortable one, would've killed the speculation. Instead, we get corporate doublespeak that confirms people should brace for a premium ask.